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99 Cents Bread: Is Quality Really Sacrificed?

Summary by rts.ch
On 13 October, Aldi launched his 500 gram bis and half-white bread at a price of 99 cents. A shocking offer that triggered an earthquake in the bakery world, which counter-attacked by defending "the real price of bread". Is the cheap miche of the supermarket less good for health, as claimed by the artisanal sector?
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On 13 October, Aldi launched his 500 gram bis and half-white bread at a price of 99 cents. A shocking offer that triggered an earthquake in the bakery world, which counter-attacked by defending "the real price of bread". Is the cheap miche of the supermarket less good for health, as claimed by the artisanal sector?

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rts.ch broke the news in on Tuesday, October 28, 2025.
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