9 Brands You Thought Were Black-Owned But REALLY Aren't

9 Brands You Thought Were Black-Owned But REALLY Aren’t

Ever find yourself grooving to BET, rocking a Def Jam tee, or lathering up with some Dark & Lovely, all while thinking, “Support Black business!”? Hate to break it to you, but you may have been tricked by some seriously clever branding. Welcome to the identity illusion era, where brands are marketed to Black consumers, speak the language of the culture, and in some cases, were even founded by Black entrepreneurs, but ultimately, they’re no longe…

9 Brands You Thought Were Black-Owned But REALLY Aren't

Ever find yourself grooving to BET, rocking a Def Jam tee, or lathering up with some Dark & Lovely, all while thinking, “Support Black business!”? Hate to break it to you, but you may have been tricked by some seriously clever branding. Welcome to the identity illusion era, where brands are marketed to Black consumers, speak the language of the culture, and in some cases, were even founded by Black entrepreneurs, but ultimately, they’re no longe…