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EU adopts new law banning greenwashing and misleading product information
The European Parliament has approved legislation to combat greenwashing, banning exaggerated and unfounded claims about environmental actions.
The legislation will take up to two years to come into effect in the European Union, but it serves as a warning to companies globally about the dangers of misleading environmental statements.
The legislation also highlights a broader crackdown on greenwashing in all outward-facing activities of a business, including marketing and sustainability reports.
The European Parliament approved a directive designed to protect consumers against so-called greenwashing. Have you ever heard of it? Greenwashing is, quite simply, “the act of a company trying to deceive consumers...