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Solar Firm Accused of Targeting Elderly with Aggressive Home Sales

Summary by Helsinki Times
Consumer authorities in Finland have intervened after multiple complaints against Seron Oy, a solar panel company accused of pressuring consumers into buying expensive systems under misleading circumstances. According to the Finnish Competition and Consumer Authority (KKV), Seron’s home sales practices breached consumer protection laws. Reports received by the Consumer Ombudsman indicated that sales agents visited people’s homes and used high-pr…

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Center

According to consumer reports, the company has been selling solar panels and solar power systems in people's homes under pressure and with incorrect information.

·Finland
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A supplier of solar systems is currently facing growing criticism. Once again, citizens report on intrusive promotions or unannounced home visits by employees – despite the contrary statements made by the company.

·Luxembourg City, Luxembourg
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Seron Oy has also sold solar panels and electrical systems in Turku.

·Turku, Finland
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The Consumer Authority has received numerous reports regarding the activities of a company selling solar panels.

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Talouselämä broke the news in on Tuesday, July 8, 2025.
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