US Edition$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
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$8 Million Buys You One Super Bowl Ad or Steve Cohen’s Dead Shark
Having sold out the Super Bowl inventory it had reserved for the spring/summer upfront bazaar, NBCUniversal has been shopping around a selection of $8 million units ahead of its big Feb. 8, 2026 broadcast—up from an early-bird rate of $7 million per 30-second spot. And while the asking price for the remaining slivers of airtime […]
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