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Elon Musk says Twitter's cash flow still negative as ad revenue drops
Twitter's advertising revenue has declined by nearly 50% since Elon Musk acquired the company for $44 billion in October 2022, causing financial challenges.
Musk laid off half of Twitter's staff and implemented cost-cutting measures in an attempt to improve the company's financial situation.
Despite efforts to attract advertisers, Twitter has struggled to regain their trust due to changes in content moderation rules and a decrease in user engagement, leading to a drop in ad revenue.