US Edition79% of Indian consumers spend more with brands that personalise: Report
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79% of Indian consumers spend more with brands that personalise: Report
Twilio has released its sixth annual State of Customer Engagement Report, revealing a persistent disconnect between how businesses perceive the effectiveness of their AI-powered personalisation efforts and how customers experience them. The findings show that while Indian brands are adopting AI tools to personalise customer engagement, consumer sentiment remains mixed. Although 80% of Indian consumers rate brand personalisation as good or excel…
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