Fortinet Secure LAN Edge Delivered 308% ROI and 50% Higher NetOps Efficiency

Fortinet Secure LAN Edge Delivered 308% ROI and 50% Higher NetOps Efficiency

Independent analysis shows less than 6-month payback, 60% reduction in external-attack breach risk, and 80% less unplanned downtime...

Report Links Original Research to Higher B2B ROI

A survey of B2B leaders finds 97% view thought leadership as critical, with original research outperforming AI content for building trust. The post Report Links Original Research to Higher B2B ROI appeared first on Search Engine Journal.

75% of Indian B2B marketers say deal cycles are taking longer: Report

Ahead of its annual B2B marketing event, B2Believe, LinkedIn released its 2025 Global B2B Marketing Outlook, revealing key challenges and shifts shaping business-to-business (B2B) marketing. According to the report, 75% of Indian B2B marketers say it now takes longer to make decisions and close sales amid shrinking budgets and tighter spending scrutiny. The global survey, which gathered insights from 7,000 B2B marketers, highlights how marketers…