6 Social Media Trends Defining Gen Z's Shopping Behavior

6 Social Media Trends Defining Gen Z's Shopping Behavior

The classic sales funnel is outdated for Gen Z, as their shopping journey is now non-linear. It involves platforms like TikTok, Instagram and YouTube, focusing on viral videos, user-generated content and influencer recommendations rather than traditional ads.

How Shopping Habits Are Changing Across Generations

While Gen Z often gets the headlines, the truth is that shopping habits are shifting across all generations and businesses need to adjust to keep up. A recent report shows that younger consumers are far more likely to buy directly from social media and rely on influencer recommendations. Many prefer real influencers over AI-generated ones. They also want visual proof that a product works. They favor video reviews or product demos over traditiona…