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52TOYS Unveils Ambitious 2026 Product Roadmap, Strengthening Long-Term Growth Momentum
52TOYS plans over 1,000 new releases powered by 100+ licensed and original IPs, expanding into collectibles and cultural products with global partner support.
- On March 29, 2026, IP-driven toy company 52TOYS announced its 2026 roadmap at the Partner Conference, featuring over 1,000 new releases and 100+ IPs under the theme "Create Anew, Win the Future."
- Chairman and CEO Chen Wei emphasized that success relies on combining strong IPs with creativity, noting 52TOYS has built a sustainable portfolio spanning both proprietary and licensed properties.
- The 2026 lineup includes collaborations tied to Pixar's 40th anniversary and Zootopia's 10th anniversary, alongside new offerings like the "Infinity Dance" articulated figure line.
- Bringing together distributors from over 40 countries including the United States and Japan, the conference also introduced enhanced channel policies designed to empower mutual growth for partners.
- Future efforts will focus on product innovation and cross-brand partnerships, with the "Hyper-Activated" series reinterpreting traditional Chinese cultural elements for consumer products.
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52TOYS unveils 2026 product roadmap for growth
BEIJING, March 30, 2026 /PRNewswire/ -- 52TOYS, a leading IP-driven toy company built on the brand proposition Play for Fun, announced an ambitious product roadmap featuring over 1,000 new releases across seven major categories, powered by over 100 premium licensed and original IPs, at the 2026 52TOYS Partner Conference, themed "Create Anew, Win the Future." By aligning IP launches with key marketing moments, 52TOYS aims to deliver standout prod…
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Total News Sources34
Leaning Left5Leaning Right6Center9Last UpdatedBias Distribution45% Center
Bias Distribution
- 45% of the sources are Center
45% Center
L 25%
C 45%
R 30%
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