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Hotel groups Hilton and Marriot announce African expansion plans
AFRICA, JUN 18 – Marriott aims to grow its luxury and select-service hotel portfolio by over 33%, targeting five new African markets and emphasizing conversions, safari lodges, and urban hubs, officials said.
- Marriott International plans to add over 50 new properties and more than 9,000 rooms in Africa by 2027, entering five new markets such as Cape Verde, Côte d'Ivoire, the Democratic Republic of Congo, Madagascar, and Mauritania.
- The expansion aims to boost Marriott's presence in key markets like Egypt, Morocco, Kenya, and Tanzania, driven by increasing tourism demand.
- More than 30% of the new properties will focus on adaptive reuse projects, a strategy that allows for rapid expansion in urban areas.
- Marriott expects North and East Africa to account for over 60% of new hotel openings, emphasizing a strategic approach to cater to rising demand from Gulf travelers.
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Marriott International announces plans to add more than 50 properties and over 9,000 rooms to its Africa portfolio by the end of 2027
Marriott International, Inc. (Nasdaq: MAR) today announced plans to expand its operations in Africa with the anticipated addition of over 50 properties
·Amman, Jordan
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Coverage Details
Total News Sources20
Leaning Left1Leaning Right4Center3Last UpdatedBias Distribution50% Right
Bias Distribution
- 50% of the sources lean Right
50% Right
13%
C 37%
R 50%
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