50 Cent Is Expanding His Business Empire With a Pricey Project in the Heart Times Square
PH Live will combine advanced LED technology with live events and a menu inspired by 50 Cent, aiming to become a scalable, celebrity-focused entertainment brand.
- On Tuesday, Rapper Curtis '50 Cent' Jackson and Planet Hollywood CEO Robert Earl announced a $100 million partnership to launch PH Live, a new entertainment venue debuting at Planet Hollywood Times Square.
- This venture follows Jackson's successful 6-show residency at Planet Hollywood Las Vegas, which combines the hospitality platform of Planet Hollywood with his influence across music and culture.
- The venue will feature state-of-the-art LED technology for live sports, album releases, and private events, while the menu includes Jackson's personal favorites such as steak paired with mac and cheese.
- This move marks Jackson's first major restaurant and entertainment partnership, with plans in development to expand PH Live into other American cities, including Shreveport.
- The venue aims to serve as a destination for celebrities and athletes in New York City, with additional programming details to be announced in the coming months.
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50 Cent backed Planet Hollywood Live expected to expand to Shreveport, says PR firm
Curtis "50 Cent" Jackson and Robert Earl have partnered to launch PH Live, a new entertainment venue at Planet Hollywood Times Square, featuring state-of-the-art LED technology, immersive media capabilities, celebrity appearances, live music, film premieres, private events, and a curated selection of Jackson's personal dishes.
50 Cent Is Bringing A New $100 Million-Dollar Venue To Times Square
Source: Bruce Glikas / Getty Even in the midst of beefing with T.I., Jim Jones, and Papoose, 50 Cent still found some spare time to continue to make bank as he’s constantly proven to be one of the hardest working men in show business. According to TMZ, 50 Cent’s latest venture will be landing in the heart of New York City, Times Square. The pettiest rapper to ever live has teamed up with Planet Hollywood head honcho, Robert Earl, to launch PH Li…
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