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50 Cent Is Expanding His Business Empire With a Pricey Project in the Heart Times Square

PH Live will combine advanced LED technology with live events and a menu inspired by 50 Cent, aiming to become a scalable, celebrity-focused entertainment brand.

  • On Tuesday, Rapper Curtis '50 Cent' Jackson and Planet Hollywood CEO Robert Earl announced a $100 million partnership to launch PH Live, a new entertainment venue debuting at Planet Hollywood Times Square.
  • This venture follows Jackson's successful 6-show residency at Planet Hollywood Las Vegas, which combines the hospitality platform of Planet Hollywood with his influence across music and culture.
  • The venue will feature state-of-the-art LED technology for live sports, album releases, and private events, while the menu includes Jackson's personal favorites such as steak paired with mac and cheese.
  • This move marks Jackson's first major restaurant and entertainment partnership, with plans in development to expand PH Live into other American cities, including Shreveport.
  • The venue aims to serve as a destination for celebrities and athletes in New York City, with additional programming details to be announced in the coming months.
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TMZ broke the news in Los Angeles, United States on Monday, March 23, 2026.
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