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5 Things to Say When Someone Dies: Funeral directors share what truly comforts the grieving

WEST MIDLANDS, UK, JUL 21 – Mortons Funeral Directors expanded their fleet to 32 alternative hearses, offering personalized tributes that reflect clients' lives and preferences, increasing in popularity across the UK.

  • Funeral directors and grief counselors emphasize that simply being present and listening is powerful support for those grieving a loss.
  • This advice arises from experiences showing that common phrases like 'sorry' or 'thoughts and prayers' often feel insufficient in comforting the bereaved.
  • Funeral firms such as Mortons in the West Midlands combine traditional services with personalized options, including alternative hearses, to better reflect the deceased's personality.
  • Mortons, established in 1898 and now with over 30 vehicles, offers a 80/20 revenue mix between funeral directing and hearse hire, with clients across the UK; managing director Sarah Case highlighted growing popularity in personalized services.
  • These developments indicate a shift towards more individualized funerals and underscore the importance of empathetic listening in supporting grief.
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Rutland HeraldRutland Herald
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5 Things to Say When Someone Dies: Funeral directors share what truly comforts the grieving

(Family Features) When someone you know loses a loved one, finding the right words can be difficult. A bit of compassion goes a long way and knowing the right thing to say matters.

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The Billings Gazette broke the news in Billings, United States on Monday, July 21, 2025.
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