5 Reasons Why Programmatic Advertising Outperforms PPC In Cost-Efficiency And Targeting

5 Reasons Why Programmatic Advertising Outperforms PPC In Cost-Efficiency And Targeting

For many businesses venturing into digital advertising, pay-per-click (PPC) — typically through platforms like Google Ads and Microsoft Advertising — is often the first stop. It’s familiar, relatively straightforward, and offers quick access to a wide audience. But as marketing budgets tighten and targeting expectations rise, a more sophisticated alternative has quietly been gaining traction: programmatic advertising. If you’ve not heard much ab…