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Channel 5 to Show NFL Matches and Super Bowl in New Deal - Liverpool Echo

Channel 5 will broadcast two NFL Sunday games weekly free-to-air, featuring a family-friendly play-along show and coverage of London and Dublin NFL games.

  • On Sunday September 7, 5 and Paramount UK announced a multi-year partnership with the NFL and CBS Sports to broadcast two Sunday evening games weekly, starting at 6pm on Channel 5 and 9pm on 5ACTION.
  • Ben Frow noted 5 advances its sport offering by delivering live primetime NFL games free-to-air, while Channel 5's recent rights deals and 53% streaming growth signal deeper sports investment.
  • 5 is partnering with Hungry Bear Media to air NFL: Big Game Night alongside the 6pm games, where two teams of friends and family compete for prizes and a holiday to an NFL city in the United States.
  • Under the agreement, the broadcaster will show the Super Bowl, NFL London and Dublin Games, Thanksgiving Day specials, and three playoff games free-to-air, while Sky Sports retains other match rights and weeknight coverage, giving UK viewers more NFL content split between free-to-air platforms and pay-TV.
  • The 2025 NFL season kicks off on September 5, with Henry Hodgson, General Manager of NFL UK, hinting the Channel 5 multi-year partnership is one of three upcoming deals.
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NFL broke the news in on Thursday, August 28, 2025.
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