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5 minutes with….. Athletic Affair's Xavi Guell

Summary by BikeBiz
Girona-based Athletic Affair, now in its fourth year, has already won a raft of business with big-name brands across the cycling and running industry, as well as working for leading events in the space. Here, co-founder Xavi Guell talks about the next big step the agency is taking. No small goals. Just bold vision, and impressive execution. So, Xavi, it doesn’t seem that long ago we celebrated the third anniversary of Athletic Affair, yet, in th…
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BikeBiz broke the news in on Tuesday, June 24, 2025.
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