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5 big changes Nike CEO Elliott Hill is making to turn around the struggling sportswear giant

Summary by Business Insider
Elliott Hill became Nike's CEO in October 2024.Tom Hauck/Getty ImagesElliott Hill has had a busy 2025 at the helm of Nike.Hill launched Nike's plan to drive a sports-focused turnaround.He restructured senior leadership, sought to mend wholesale partnerships, and raised prices.Nike CEO Elliott Hill inherited an uphill battle when he took over at the sports giant in October 2024.Since then, Hill has made changes — both big and small — to the compa…

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Business Insider broke the news in United States on Monday, December 22, 2025.
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