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In swing-state Pennsylvania, a Latino-majority city embraces a chance to sway the 2024 election

  • Reading's growing Latino population presents an opportunity for the Latino vote to influence election outcomes, according to Moran.
  • Political candidates are recognizing Reading's economic and political significance, with over 600,000 eligible Latino voters in Pennsylvania reported by the Pew Research Center.
  • Eight in 10 Latino registered voters believe their vote can have an impact, as revealed by a recent Pew Research Center survey.
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