Hasbro was on a roll in the early 1980s, back when action figures rules the toychests and cartoons. In 1982, they relaunched their G.I. Joe line, shrinking the action figures from Barbie-sized to Star Wars-sized. A year later came the cartoon. In 1984, they took two Japanese toylines and combined the concept into a single line called Transformers. The toys and the cartoon that started at the same time were huge hits. In those same years, the com…
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