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‘He Likes Swiss Watches!’: Trump Shocks Horology With Tariffs

Summary by Bloomberg
The Trump administration jolted Switzerland with punitive new tariffs. Few seemed to be more taken aback than buyers and sellers of Swiss watches.
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17 Articles

Lean Left

Switzerland has been left completely alone by the new 39% US tariffs, writes journalist Mario Stäuble in a commentary for the Swiss daily Tages-Anzeiger. Until a few months ago, Switzerland relied on its "special relationship" with the US and US President Donald Trump. According to Stäuble, the new tariffs have sent a clear message that Trump is not interested in a special relationship.

Lean Left

Switzerland has woken up in shock this Friday. U.S. President Donald Trump has punished the small Alpine confederation (nine million inhabitants) with a tariff of 39%, the highest in Europe. Among the new charges known in the early morning, he is only behind Laos, Myanmar and Syria. The hammer is even higher than the 31% Trump threatened on that board he exhibited in April, on so-called Liberation Day, when he definitively opened the trade war w…

·Spain
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In the top 5 countries hardest hit by Donald Trump's taxes, there's Switzerland. And that's a surprise. A few days ago, the government was hoping to find a trade deal with the US president. The announcement of the new rate made the effect of a cold shower: it will be 39% of taxes on exports. In Switzerland, it's dismay.

·Paris, France
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Lean Right

As of 7 August, imports into the USA will be subject to heavy customs duties. The comparison with Switzerland shows how happy the EU got away with it.

·Vienna, Austria
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Lean Left

The Swiss government, which had done everything possible to keep Donald Trump safe, "still aspires to find a negotiated solution", while the United States accounts for 20% of domestic exports.

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  • 55% of the sources lean Left
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20 Minuten broke the news in on Friday, August 1, 2025.
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