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OpenAI Wants to Make ChatGPT Into a Universal App Frontend

OpenAI introduces an Apps SDK that lets developers build interactive apps inside ChatGPT, enabling users to access services like Spotify and Coursera within conversations.

  • Starting Monday , OpenAI is launching interactive apps inside ChatGPT and previewing an Apps SDK, the company announced at DevDay 2025.
  • The Apps SDK relies on the Model Context Protocol to let third-party developers connect their data sources to ChatGPT, building on prior efforts like the GPT Store to create an app ecosystem.
  • By calling an app by name, users can pull content into the chat and log in directly, while Spotify Free and Premium users can connect accounts for personalized suggestions.
  • Developers can begin building with the preview today and submit apps for review later in 2025, OpenAI said, promising better distribution and future monetization options like Instant Checkout.
  • OpenAI aims to position ChatGPT as the center of agent-driven workflows, unveiling AgentKit and targeting partners like Figma with over 800 million monthly users as the $500 billion startup experiments.
Insights by Ground AI

37 Articles

Lean Left

OpenAI will allow developers to link their apps to ChatGPT so they can take advantage of AI’s advantages

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Lean Right

OpenAI presented on Monday a new feature, SDK Apps, which allows ChatGPT to interact with an app of music, real estate search, booking hotels or aircraft, or even poster creations.

·Paris, France
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Lean Left

OpenAI unveiled on Monday new features for ChatGPT, the number one model of artificial intelligence with 800 million weekly users, now capable of interacting with other applications of everyday life.

·Montreal, Canada
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Bloomberg broke the news in United States on Monday, October 6, 2025.
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