US Edition300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets
Cadbury is testing 300,000 paper tubs with new chocolates to reduce plastic waste as part of Mondelez's global sustainable packaging strategy, Tesco said.
- This month, Mondelez International will trial 300,000 new paper Cadbury Heroes tubs at Tesco stores in partnership with DS Smith.
- Under Tesco's Planet Plan, Joanna Dias, UK sustainability lead at Mondelez International, said the paper tubs demonstrate a commitment to sustainable packaging and reducing virgin plastic, supporting the 'Pack Light and Right' strategy.
- The paper tubs include OPRL labelling, a QR code, and pack size reduced to 12 chocolates this year, with a mini Cadbury Flake temporarily replacing Cadbury Eclairs.
- Tesco and DS Smith said Mondelez International will use trial feedback to guide long-term packaging and Heroes selection, supporting waste reduction efforts.
- Some observers warn the assortment shake-up could divide the nation this month despite design features like rounded corners and high-quality print developed with DS Smith.
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22 Articles
Bromsgrove Advertiser
300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets
300,000 Cadbury Heroes tubs to see ‘first ever’ changes in Tesco supermarkets as part of a new trial across the UK, including a new chocolate
Introducing paper Heroes tubs - Inside Food & Drink
Mondelēz International, one of the world’s largest snacking companies, is partnering with DS Smith, an International Paper company and leading global provider of sustainable fibre-based packaging solutions, to trial 300,000 Cadbury Heroes paper tubs across Tesco stores nationwide from October. The paper tubs are part of a test-and-learn initiative that will inform Mondelez’s efforts to achieve their long-term goal of reducing virgin plastic. T…
Mondelēz Testing Paper Cadbury Heroes Tubs In Tesco
Mondelēz International has partnered with packaging firm DS Smith to trial the use of recyclable paper tubs for its Cadbury Heroes brand as part of its long-term goal to reduce the use of virgin plastic. 300,000 Cadbury Heroes paper tubs (more…) The post Mondelēz Testing Paper Cadbury Heroes Tubs In Tesco appeared first on KamCity.
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