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22feet Tribal takes an Indian wedding inside BGMI to Cannes Lions 2026
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22feet Tribal takes an Indian wedding inside BGMI to Cannes Lions 2026
New Delhi: For 22feet Tribal, this year’s Cannes Lions entry revolves around a virtual wedding inside one of India’s biggest mobile games. The agency is betting on culture, community, and gaming fandom at a time when much of the industry conversation is dominated by AI, restructuring, and uncertainty. The agency’s key and only entry this year is ‘The Great In-Game Wedding’ for Battlegrounds Mobile India by Krafton. The campaign has been entered…
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