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15 Forgotten Original Names of Famous Businesses
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15 Forgotten Original Names of Famous Businesses
Most companies today wear their brand names like second skin — so naturally that it’s hard to imagine them as anything else. But behind every household name sits a discarded identity, a first draft that got crossed out along the way to success. These original names reveal something fascinating about the messy, uncertain process of building a business. They’re snapshots of companies before they knew who they’d become. Blue Ribbon Sports Deposit…
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