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![LEGO X F1 Academy: Thoughts on Brands, Tie-Ins and Progress [Editorial]](/_next/image?url=https%3A%2F%2Fgrnd.b-cdn.net%2Finterests%2F2c33daa032957741978e4bad715067b1e717f8a4.jpg&w=1440&q=75)
Fernando Alonso · Las VegasHere’s a pop-trivia question for you. Who is the biggest tyre manufacturer in the world – i.e., who makes the most? I’ll give you a second to think about it. No doubt many of you know the answer already, if you’re reading this. The answer is, of course, LEGO. And after so long at the top of the tyre tree, they are finally getting involved in the real-world automotive sphere with a surprise partnership with F1 Academy, as announced the other day.…See the Story
