Zillow says it’s fighting for buyers. Compass says it’s fighting for sellers. What if neither is fighting for you?

Private Real Estate Listings Ignite Fight Over How US Homes Are Sold

No. 1 brokerage Compass is pushing for sellers to market houses exclusively. Rivals and digital giant Zillow are striking back.

Zillow says it’s fighting for buyers. Compass says it’s fighting for sellers. What if neither is fighting for you?

As two real estate giants escalate a war over how homes should be listed for sale online, both sides say they’re acting in the interest of consumers. Both sides also stand to make a lot of money if they win. The issue intensified at the end of 2024, when Compass, the country’s largest brokerage by sales volume, began advising its sellers to use a three-phased marketing approach — making their homes visible only to Compass agents and clients as a…

Zillow says it’s fighting for buyers. Compass says it’s fighting for sellers. What if neither ...

As two real estate giants escalate a war over how homes should be listed for sale online, both sides say they’re acting in the interest of consumers. Both sides also stand to make a lot of money if they win. The issue intensified at the end of 2024, when Compass, the country’s largest brokerage by sales volume, began advising its sellers to use a three-phased marketing approach — making their homes visible only to Compass agents and clients as a…

Compass agents have a battle plan for Clear Cooperation, Zillow

The countdown is on to Zillow’s new listing standards policy, which bans publicly marketed private listings. While it’s possible for agents at any firm to end up with a banned listing, most industry observers expect that agents at Compass — a vocal critic of the Clear Cooperation Policy (CCP) and Zillow’s policy — will face the greatest impact.  As it currently stands, roughly 7,000 private exclusives on Compass’s website won’t be permitted on Z…

Zillow's remote employees are using ChatGPT to improve skills, COO says