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Zespri strategy targets iconic brand status
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Zespri strategy targets iconic brand status
Reading Time: 3 minutes Zespri’s vision to be the world’s healthiest fruit brand, recognised alongside iconic labels like Nike, was unveiled to 600 industry players at its big-budget Momentum conference in Tauranga this week. With six years having passed since the previous conference, the occasion marked an opportunity for CEO of two years Jason Te Brake to lay out his vision for the company heads over the coming decade. The last strategic goal …
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