Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

VCCP nets global kiwifruit brief with 'creative bravery' - DecisionMarketing

VCCP, whose clients include major brands Direct Line, Just Eat, Cadbury’s, Centrica and Ikea, is turning its attention to the humble kiwifruit after being appointed to develop a new global brand platform for Zespri International, the largest marketer of fruit in the world. While Zespri’s international headquarters are based in Mount Maunganui, New Zealand, the brand maintains a far-reaching global footprint, working with growers in New Zealand a…

Zespri partners with VCCP to develop and launch Grown for Good, its new global brand platform

Zespri, the world’s leading marketer of kiwifruit, has today announced the appointment of international creative network, VCCP to develop and launch its new global brand platform, Grown for Good, following a rigorous selection process.   Zespri International Limited is the largest marketer of kiwifruit in the world, selling a record 248.1 million trays of kiwifruit in the 2025/26 season alone. While its international headquarters are based in Mo…