Zee 5 Launches ZAP with Saptharushi to Deliver Privacy-First Audience Intelligence

Zee 5 launches ZAP with Saptharushi to deliver privacy-first audience intelligence

Zee 5 has introduced the Zee 5 Audience Platform, called ZAP, to enhance advertising through targeted audience insights. The platform uses viewing behavior and consented signals from various sectors to optimize campaigns. It allows brands to create precise audience cohorts based on specific business objectives and viewing patterns.

Zee 5 launches ZAP advertiser platform with Saptharushi to offer privacy-first audience intelligence

Mumbai: Zee 5 has partnered with privacy-first audience intelligence and federated data collaboration specialist Saptharushi to launch the Zee 5 Audience Platform (ZAP), a proprietary advertiser platform designed to strengthen audience targeting and activation capabilities for brands. The platform combines Zee 5's audience scale and contextual understanding of viewing behaviour with consented behavioural and transactional signals from participat…

Zee 5 partners with Saptharushi to develop audience intelligence platform for advertisers

Zee 5 has partnered with audience intelligence company Saptharushi to develop its proprietary Zee 5 Audience Platform (ZAP), which will allow advertisers to build and target audience cohorts using viewing behaviour and consented behavioural and transactional data. The platform combines Zee 5’s understanding of audience viewing patterns with consented signals from participating partners, including companies in quick commerce and digital payments.…

Zee 5 and Saptharushi Strengthen Digital Advertising Capabilities

As brands increasingly look beyond reach towards relevance, precision and measurable engagement, Zee 5 has partnered with Saptharushi, a specialist in privacy-first audience intelligence and federated data collaboration. Together, they are powering Zee 5’s proprietary Zee 5 Audience Platform (ZAP), a new layer of audience intelligence and activation designed to strengthen the platform’s advertising proposition. With this industry-first offering,…

Zee5 launches ZAP to offer privacy-first audience targeting for advertisers

Zee5 has partnered with Saptharushi, a specialist in privacy-first audience intelligence and federated data collaboration, to launch its proprietary Zee5 Audience Platform (ZAP). The new advertiser platform aims to help brands move beyond conventional demographic targeting by offering sharper audience insights, more relevant targeting and improved campaign engagement. According to a Zee5 press release, ZAP […]

Zee 5 Launches ZAP, Its Advertiser Platform Powered by Saptharushi, to Deliver Privacy-First Audience Intelligence for Brands - Business News Week

2nd November 2026: As brands increasingly look beyond reach towards relevance, precision and measurable engagement, Zee 5 has partnered with Saptharushi, a specialist in privacy-first audience intelligence and federated data collaboration. Together, they are powering Zee 5’s proprietary Zee 5 Audience Platform (ZAP), a new layer of audience intelligence and activation designed to strengthen the […] The post Zee 5 Launches ZAP, Its Advertiser Pla…