Zara Turns to AI to Generate Fashion Imagery Using Real-Life Models

Zara turns to AI to generate fashion imagery using real-life models

LONDON, Dec 18 (Reuters) - Zara has become the latest fast-fashion retailer to use AI to help create new images of real models in different outfits, speeding up the production process as part of an industry shift that could have a major impact on fashion photography.

Zara joins H&M, Zalando in AI fashion photographs

Zara is joining a growing number of fast-fashion brands leveraging AI to generate images of real models wearing different outfits. The technology allows the company to accelerate its design and production cycles, signaling a potential transformation in how fashion photography is created and consumed across the industry. Zara’s move comes after Swedish competitor H&M revealed earlier this year that it had produced AI-generated clones of models fo…

Zara joins rivals in using AI-generated model images to speed up fashion production | Retail Tech News EU

Zara has become the latest fast-fashion retailer to deploy artificial intelligence to generate new images of real models wearing different outfits, a move aimed at accelerating production timelines amid a wider industry shift that could reshape fashion photography. The initiative follows similar steps by rivals, including Swedish retailer H&M, which earlier this year said it […] The post Zara joins rivals in using AI-generated model images to sp…

One photo shoot, hundreds of outfits: Zara unleashes AI on real models - RetailDetail EU

Zara uses artificial intelligence to create images of real models in different outfits. The fashion chain wants to speed up the production of campaign images in this way.

Zara embraces AI to ‘clothe’ human models in digital wardrobe expansion: Report - BusinessToday

Zara, the flagship brand of Spanish retail giant Inditex, begins using artificial intelligence to generate e-commerce imagery.