Zara Turns to AI to Generate Fashion Imagery Using Real-Life Models

Revista Merca2.0

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Fast fashion enters a new phase. Zara, the flagship of Inditex, became the last major retailer to incorporate artificial intelligence to generate images of real models with different outfits, a decision that promises to transform—and stress—the ecosystem of fashion photography. The bet is no less: accelerating visual production in a context where speed is no longer a competitive advantage, but a condition of survival. Zara’s strategy follows in …

El Chapuzas Informático

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ZARA, the prestigious fashion firm of the Spanish group Inditex, has begun to use artificial intelligence (IA) to generate fashionable images. For now, the waters are calm, and is that the AI will be used to dress real models with their new outfits of clothes. But it is evident that in the future, these real models will also be replaced by AI. In essence, now everything will be as easy as photographing a model in different ways. After that, the …

Business Insider (Spain)

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Zara, the flagship brand of the textile group Inditex, becomes the last retailer to use Artificial Intelligence to improve and complement its production processes.The company plans to create from the photographs made to real models with the designs created by the more than 700 designers working in the group, new outfits and styles.It would be about, for example, generating new outfits changing the color of the garments or accessories."We use art…

rador.ro

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Zara has become the most recent fixator of fast- fashion which uses artificial intelligence to create new images with real models in different clothes, accelerating the production process, as part of an industrial change that could have a major impact on fashion photography. Zara experiments with artificial intelligence (AI) follow the example of the Swedish rival [...]