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'Tekken' Series Director Says Marketing Is Top Priority When Creating New Fighters: "We Analyze The Market, Identify The Most Effective Approach, And Then Translate That Into Character Design"

Summary by Bounding Into Comics
Jin Kazama (Isshin Chiba) prepares for a showdown with Kazuya Mishima (Masanori Shinohara) in Tekken 8 (2024), Bandai Namco According to director Katsuhiro Harada, where once the Tekken series sought to create new characters based on the dev team’s respective appreciation for a martial arts style, recent years have seen this design philosophy give way to one more focused on the concept of ‘market appeal’. Raven (D.C. Douglas) drops a Rider Kick …

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NintendoSoup broke the news in on Thursday, March 20, 2025.
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