US EditionYouTube surpasses Disney, Paramount, WBD in 2025 ad revenue
8 Articles
8 Articles
bigstock Great studios, television stations and film franchises dominated cultural conversation and, above all, the advertising business. However, the traditional model is undergoing a profound transformation driven by digitization and change in audience consumption habits. In this new scenario, YouTube has achieved a milestone that clearly illustrates the magnitude of the change: it surpassed in advertising revenue The Walt Disney Company and o…
The business formula of paying for subscription to a catalog of movies and series like Netflix, Paramount or Disney works and has catapulted them to the top. However, their streaming platforms have economical rates that include ads that try to earn more revenue in other ways. There are also services like YouTube or Rakuten TV that directly offer their content for free in exchange for watching advertising spots. Which one is more successful? Nor …
YouTube just crushed Hollywood in a major milestone
For decades, Disney, NBC, Paramount and Warner Bros. Discovery sat at the top of the advertising world. In 2025, a 21-year-old video platform built on cat videos and bedroom creators officially knocked them off. YouTube's total revenue across ads and…
YouTube Ad revenue surpasses major traditional media companies, study finds
New research by American media analysis firm MoffettNathanson indicates that YouTube generated more advertising revenue in 2025 than four of the largest traditional media companies combined. According to the report, the Google-owned platform earned approximately $40.4 billion in advertising revenue last year, exceeding the combined $37.8 billion generated by The Walt Disney Company, NBCUniversal, Paramount Global and Warner Bros. Discovery. Howe…
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