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YouTube Is Using AI to Verify Your Age Now - and if It's Wrong, that's on You to Fix

UNITED STATES, JUL 29 – YouTube's AI-driven age estimation disables personalized ads and limits sensitive content to protect teens amid rising regulatory and parental safety concerns.

  • YouTube announced on Tuesday it will begin rolling out machine learning to estimate user age in the U.S. to restrict age-sensitive content.
  • This move follows increased regulation like the UK's 2023 Online Safety Act and Australia's social media ban for under-16s, which removed YouTube's exemption.
  • The system uses signals such as video search, watch history, and account age to infer if a user is under 18 and applies protections accordingly.
  • If users are mistakenly identified as minors, they can prove they are 18 or older by submitting official identification, a payment method, or a selfie to regain access to content with age restrictions.
  • YouTube will closely monitor this initial US pilot before expanding, aiming to enhance safety while preserving teen privacy amid varied global enforcement challenges.
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Social Media Today broke the news in on Tuesday, July 29, 2025.
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