Published 11 months ago

YouTube is bringing 30-second unskippable ads to its TV apps

Summary by Ground News

YouTube is bringing 30-second unskippable ads to its TV apps. The new format will give advertisers the chance to show more of their services or products. YouTube is also bringing "pause experiences" to connected TVs as an experiment. They're expected to be highly visual and even interactive.

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Variety

YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact

YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades. YouTube also will start testing new “Pause Experiences” for YouTube on TV …

11 months ago·Los Angeles, United States

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Deadline

YouTube Bringing Unskippable 30-Second Ads To The Living Room

YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs. The feature will be available via YouTube Select, a curated platform for top-end advertisers Introduced several years ago. The new 30-second initiative will affect 70% […]

11 months ago·Los Angeles, United States

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The Verge

YouTube is introducing unskippable 30-second ads for TV

YouTube on connected TVs will soon display a single 30-second ad in place of two consecutive 15-second ads on top-performing content. the platform is also starting to test ads on paused videos.

11 months ago·United States

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Techmeme

YouTube unveils 30-second unskippable ads on top-performing videos on TVs and says 150M+ unique US viewers watched YouTube or YouTube TV on TVs in December 2022

The essential tech news of the moment. Technology's news site of record. Not for dummies.

11 months ago

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Engadget

YouTube is bringing 30-second unskippable ads to its TV apps

YouTube has announced during its Brandcast event for advertisers that it's bringing 30-second unskippable ads to connected TVs.

11 months ago·United States

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NDTV Gadgets 360

YouTube Announces 30-Second Unskippable Ads for These Users

YouTube announced at its Brandcast 2023 event that it was introducing 30-second unskippable ad to YouTube Select on CTVs (connected televisions) along with new pause experiences to show brand content when a video is paused.

11 months ago

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