YouTube is bringing 30-second unskippable ads to its TV apps

YouTube is bringing 30-second unskippable ads to its TV apps

YouTube has announced during its Brandcast event for advertisers that it's bringing 30-second unskippable ads to connected TVs.

YouTube is introducing unskippable 30-second ads for TV

YouTube on connected TVs will soon display a single 30-second ad in place of two consecutive 15-second ads on top-performing content. the platform is also starting to test ads on paused videos.

YouTube Bringing Unskippable 30-Second Ads To The Living Room

YouTube drew a round of applause from advertisers at its annual Brandcast event by announcing it would let them run 30-second commercials that can’t be skipped by viewers on connected-TVs. The feature will be available via YouTube Select, a curated platform for top-end advertisers Introduced several years ago. The new 30-second initiative will affect 70% […]

YouTube 2023 Upfront: Platform to Launch Unskippable 30-Second Ads on TVs, Roger Goodell on Hand to Tout NFL Sunday Ticket Pact

YouTube’s biggest ad innovation for 2023? It might be borrowing a well-worn page from old-fashioned linear TV. At the YouTube Brandcast upfront event Wednesday in New York, execs announced the introduction of 30-second unskippable ads in top-performing YouTube content on TVs — you know, just like the commercials that have run on broadcast and cable networks for decades. YouTube also will start testing new “Pause Experiences” for YouTube on TV …

YouTube Announces 30-Second Unskippable Ads for These Users

YouTube announced at its Brandcast 2023 event that it was introducing 30-second unskippable ad to YouTube Select on CTVs (connected televisions) along with new pause experiences to show brand content when a video is paused.

YouTube unveils 30-second unskippable ads on top-performing videos on TVs and says 150M+ unique US viewers watched YouTube or YouTube TV on TVs in December 2022

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