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‘You’re shooting blanks’: why translation fails in multicultural marketing

Summary by The Drum
Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he breaks down the $4.1 tn Hispanic market opportunity with The Drum’s Gordon Young.
DisclaimerThis story is only covered by news sources that have yet to be evaluated by the independent media monitoring agencies we use to assess the quality and reliability of news outlets on our platform. Learn more here.

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‘You’re shooting blanks’: why translation fails in multicultural marketing

Republica Havas CEO Jorge Plasencia urges brands to ditch surface-level tactics and embrace cultural authenticity, as he breaks down the $4.1 tn Hispanic market opportunity with The Drum’s Gordon Young.

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The Drum broke the news in on Wednesday, July 2, 2025.
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