GlobeScan Insight of the Week

As far as their personal life is concerned, young people are seeing the future a little more hopeful. In terms of social development, their gaze is pessimistic.

Despite all worries, 14- to 29-year-olds in Germany look more optimistically into their personal future. This is shown by a new survey. However, there are some clear differences between the sexes.

Wars, climate crisis and a record debt in their generation are burdening young people. Nevertheless, they look more confidently towards the future.

GlobeScan Insight of the Week

Key Takeaways Gen Z feels the climate crisis in a deeply personal way: Nearly half say they are “greatly personally affected” by climate change. Anxiety is rising: Gen Z is increasingly overwhelmed and emotionally exhausted. Nearly four in ten report feeling anxious most or all of the time – double the rate of older generations. Brands must respond with urgency: This is not a temporary dip – it’s a global wake-up call that challenges assumption…

On Tuesday the trend study "Youth in Germany" was presented. The survey shows what worries young people the most and how they look to the future.

According to a study, more and more young people in Germany are in debt. Nevertheless, when looking at their own future, there is a little more confidence than last time.