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Rockstar Games Co-Founder Says GTA's Identity Is ‘Americana Inherent’, Won’t Work if Set Outside the US

Dan Houser said GTA’s American setting relies on cultural elements like guns and iconic characters, making it hard to adapt the game outside the U.S., with GTA 6 continuing the trend.

  • Dan Houser, Rockstar co-founder and former lead writer, argued on the Lex Fridman podcast that GTA remains set in the United States by deliberate choice.
  • GTA's Americana roots explain its U.S. setting, as years-ago GTA London was only a small mission pack, while Todd Howard, Bethesda development chief, last year ruled out leaving the U.S. for Fallout.
  • GTA veterans recognize Los Santos and Liberty City as reflections of Los Angeles and New York, while Tore Olsson, University of Tennessee history professor, will teach a GTA history class early in 2026.
  • Next year, GTA 6 is set in the fictional U.S. state of Leonida, and its two trailers emphasize a parody of American culture with a May 26, 2026 release date.
  • Professor Tore Olsson says millions of players worldwide imagine contemporary America through the Grand Theft Auto franchise, linking its influence to Red Dead Redemption 2 and Ghost of Tsushima.
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14 Articles

GTA in London? That was actually something back in 1999. Could the series move to a non-American city again? Former Rockstar CEO Dan Houser has a clear opinion on the matter.

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Dan Houser, the member of Rockstar Games, explains why Grand Theft Auto will never (again) play in London or other international shows. Houser sees weapons and American culture as indispensable elements of the series. (Read more)

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Liberty City, Vice City, Los Santos... If the universe of Grand Theft Auto (GTA) is familiar to you, you have noticed that the games are still taking place in the United States. Dan Houser, co-founder of Rockstar Games, explained this creative choice. According to him, American culture, with its excesses and its ... Read more Like KultureGeek on Facebook, and follow us on Twitter Don't forget to download our free iAddict app for iPhone and iPad …

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IGN broke the news in United States on Monday, November 3, 2025.
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