US EditionYou Have the Marketplace Idea. Now Build the Infrastructure That Won’t Break It.
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You Have the Marketplace Idea. Now Build the Infrastructure That Won’t Break It.
Having a vision for a marketplace is not the problem. Most founders have that in spades. They see the gap. They validate the demand. They even get vendors lined up. The collapse usually comes later, when a brittle tech stack starts showing cracks under pressure. Vendor onboarding slows down. The buyer experience gets clunky. What once felt agile becomes rigid. And the platform that was supposed to support scale begins to get in the way of it. Th…
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