You Can Now Shop Demna's First Collection for Gucci

You Can Now Shop Demna's First Collection for Gucci

A first taste of Demna’s vision for the brand ahead of his February runway show

A Closer Look at La Famiglia by Demna for Gucci

Courtesy of Gucci Demna began his role as creative director at Gucci in 2025, and La Famiglia quickly emerged as the first clear expression of his direction for the house. Introduced in September, the project presented his vision through portraiture, archetype, and attitude. The collection now moves from concept into retail, available worldwide in Gucci stores and online. La Famiglia reflects Demna’s examination of Gucci archives and visual code…

Demna’s First Gucci Collection Is Finally In Stores — See Our Picks

Courtesy of Gucci / Getty ImagesGetting your New Years resolutions in check? We hope one of them was not to shop less, because there are drops coming at us left, right, and center, and we’re still saying “Happy New Year!”. Before another exciting Fashion Month comes at us fast, we have updates from Gucci, Saint Laurent, and J.Crew that promise to help keep you warm, covered in logos, or ahead of the handbag-trend curve (some collections cover al…