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Instacart App Launches in OpenAI ChatGPT - First Company to Offer New Instant Checkout App Experience

The new feature enables users to shop groceries seamlessly within ChatGPT, with OpenAI earning a small fee from sales through local retailers, enhancing AI-driven commerce.

  • OpenAI and Instacart launched a grocery shopping experience inside ChatGPT that lets customers brainstorm meals, build shopping lists, and complete purchases without leaving the chat.
  • Following a deepening partnership, OpenAI prioritizes Agentic commerce, building on a multi-year collaboration with Instacart reinforced after Fidji Simo joined OpenAI as CEO of Applications in May.
  • To use the tool, users prompt Instacart in ChatGPT, which compiles local retailer items into a cart, while payments run securely via Stripe using Shared Payment Tokens.
  • Commercially, OpenAI expects the Instacart ChatGPT app with Instant Checkout to generate revenue by taking a small, undisclosed fee on sales as it prepares to expand on iOS and Android in coming weeks.
  • Despite strong growth forecasts, Adobe predicted AI-assisted online shopping will grow by 520% this holiday season, but OpenAI remains unprofitable and small fees may not significantly reduce its debt.
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PR Newswire broke the news in United States on Monday, December 8, 2025.
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