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Yamaha to Acquire Disguise, Expanding Its Capabilities in Integrated Audio, Video, Lighting and Media
The deal would add Disguise’s software and media-server tools as Yamaha expands beyond musical instruments into audio, video, lighting and media solutions.
- On Friday, Yamaha Corporation announced an agreement to acquire Disguise Technologies Limited, a London-based provider of software and media server technologies for live and immersive experiences. Upon completion, Disguise will become a wholly owned subsidiary.
- The acquisition aligns with Yamaha's strategy to expand beyond musical instruments and audio equipment into experiential value centered on sound. Integrating software and media technologies allows the company to develop integrated audio, video, lighting, and media solutions.
- Disguise's technology powers immersive experiences for artists including Beyoncé and Taylor Swift, as well as venues such as New York's Radio City Music Hall. Yamaha will acquire the firm by purchasing all shares in its parent company, Butterfly Topco Limited.
- "Audio, video, lighting and media come together to create experiences that move people," said Atsushi Yamaura, president of Yamaha Corporation. Disguise CEO Fernando Küfer added that Yamaha "shares our ambition and is committed to investing in our people, platform and partners."
- The transaction is expected to close in December 2026, subject to customary closing conditions. The companies plan to accelerate growth across the Americas, Europe, and the Middle East, while leveraging Yamaha's existing presence in Japan and across Asia.
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14 Articles
14 Articles
Acquisition combines Yamaha’s audio expertise with Disguise’s software and media server technologies HAMAMATSU, Japan–(BUSINESS WIRE)– Yamaha Corporation today announced an agreement to acquire Disguise Technologies Limited (“Disguise”), a provider of software and media server technologies for live and immersive experiences based in London. Yamaha will acquire the company by purchasing all shares in the […]
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Total News Sources14
Leaning Left1Leaning Right0Center4Last UpdatedBias Distribution80% Center
Bias Distribution
- 80% of the sources are Center
80% Center
L 20%
C 80%
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