US EditionAdidas and Latino Designer Willy Chavarría Backlash Brings the History of Mexican Huaraches Into Focus
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The sports company Adidas contacted the government of Oaxaca to address the controversy surrounding the launch of the brand's new model, the 'Oaxaca Slip On.' The sports company Adidas contacted the government of Oaxaca to address the controversy surrounding the launch of the brand's new model, the 'Oaxaca Slip On,' which is inspired by the huaraches (Mexican sandals) typical of the southern Mexican state.
Flavio Sosa Villavicencio, Secretary of Cultures and Arts of Oaxaca, announced that the meeting will be on Thursday in a municipality of the Sierra Norte.
After the controversy over the launch of the Adidas Oaxaca Slip On, the Yalalag community announced that it will forgive the brand, but will impose conditions to do so. According to the artisans of Villa Hidalgo Yalalag, there will be 3 requests that the community will make for the company Adidas and fashion designer Willy Chavarría to repair the damage caused.It is recalled that the criticisms against Willy Chavarría were increased by revealing…
Jaime GUERRERO OAXACA.- Huaraches artisans from Villa Hidalgo Yalálag, Oaxaca, filed three petitions for the company Adidas and fashion designer Willy Chavarría to repair the damage caused after the cultural appropriation against footwear and the improper use of the name state when presenting the collection “Oaxaca Slip On”. The secretary of the [...] The post Yalálag makes 3 requests to Adidas to repair damage due to plagiarism of huaraches app…
Adidas and Latino Designer Willy Chavarría Backlash Brings the History of Mexican Huaraches Into Focus
Adidas finds itself in the middle of a cultural firestorm after unveiling a sneaker that drew heavily from the traditional Mexican huarache. The design, presented as part of a global campaign, provoked outrage among Indigenous artisans and cultural commentators who saw the move as another instance of a multinational brand capitalizing on local heritage without recognition or reciprocity. The criticism quickly escalated across social media, where…
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