X Tests New ad Format that Includes Product Mention Links

X tests new ad format that includes product mention links

The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

X Tests Ads That Turn Tweets Into Product Recommendations

The new format places product suggestions beneath relevant posts, blurring the line between organic content and advertising. X… The post X Tests Ads That Turn Tweets Into Product Recommendations appeared first on IMP.NEWS.

X tests new ad format adding product links in user posts

X is testing a new advertising format that links ads to product mentions within user posts. The feature surfaced after an X user noticed a Starlink promotion appearing below a post that referenced the service. The post included a small ‘Get Starlink’ call to action that directed readers to the Starlink website for more information. Responding to the post, Nikita Bier, Product Head at X, said the platform is “trying to make an ad product that isn…

X’s New Product Recommendation Ad Format: How Posts Could Become Direct Shopping Opportunities

X is experimenting with an advertising innovation that could fundamentally change how brands connect product conversations with immediate purchasing opportunities. The platform is testing a new ad format that inserts product recommendations directly beneath posts mentioning specific brands or products, creating a frictionless pathway from discussion to commerce. This development represents a significant shift in how social platforms monetize use…