EV Brand XPENG Appoints Supermassive as Lead Agency for ANZ Expansion

EV brand XPENG appoints Supermassive as lead agency for ANZ expansion

Australian agency Supermassive has been appointed by XPENG as its lead strategic and creative agency for Australia and New Zealand. The move aligns with XPENG’s plans to launch six new electric vehicle models and expand its retail presence in the region. The announcement: Independent agency Supermassive has been appointed by XPENG, the Chinese-born AI-driven mobility […] The post EV brand XPENG appoints Supermassive as lead agency for ANZ expans…

XPENG Appoints Supermassive as Lead Strategic and Creative Agency for Australia and New Zealand

Independent agency Supermassive has been appointed by XPENG, the Chinese-born AI-driven mobility company, as its lead strategic and creative agency for Australia and New Zealand. Following a competitive multi-agency pitch, Supermassive will partner with XPENG to accelerate the brand’s growth into ANZ, shaping its local platform, brand work and model launches. The appointment coincides with […] The post XPENG Appoints Supermassive as Lead Strateg…

XPENG Appoints Supermassive as Lead Strategic and Creative Agency for Australia and NZ

XPENG is building its ANZ presence from a standing start, which is rare in automotive and presents a significant creative opportunity.