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New Report Reveals the Nintendo Switch 2 Is the Second Fastest-Selling Video Game Hardware in US History, as Xbox and PS5 Unit Sales Struggle

  • Nintendo Switch 2 led U.S. hardware sales for May and 2026 year-to-date, achieving a 5.9 million unit install base after one year, according to new Circana data.
  • Driven by recent price increases, average new console prices surged 14% to $502, with PS5 unit sales dropping 58% from last May and Xbox Series unit sales falling 12%.
  • Effective August 1, 2026, Microsoft will increase Xbox Series X and Series S prices by $100 to $150 per unit, while discontinuing the 2TB model due to an ongoing components crisis.
  • Nintendo plans a $50 Switch 2 price increase on September 1, while competitors face steeper pressure; the PS5 Pro costs $900 and Valve's Steam Machine starts at $1,050.
  • New Xbox CEO Asha Sharma warned that rising costs require "radically different business models," adding the industry has "reached a point where it will be hard to imagine" mass audiences affording consoles launching around $1,000.
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Forbes broke the news in United States on Friday, June 26, 2026.
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