US EditionXbox Could Make Game Pass Cheaper, and Even Bundle It with Netflix
Xbox CEO Asha Sharma is considering cheaper Game Pass tiers and bundles with Netflix to attract new gamers amid rising subscription costs, reports say.
- Xbox CEO Asha Sharma is exploring lower-cost Game Pass tiers and potential Netflix bundle partnerships, a strategy she outlined earlier this month at the Game Developers Conference in San Francisco.
- Rising prices across consoles and services prompted Sharma to consider relief options; Xbox raised Game Pass Ultimate to $30/month last year, with Series S consoles starting at $400 and Galaxy Special Edition models reaching $800.
- Netflix CEO Greg Peters confirmed he met with Sharma several times and that they have "kicked around ideas" for subscription bundles, though no official plans have been confirmed by either company.
- At GDC, Sharma reassured gaming executives and indie developers that she intends to expand rather than diminish the gaming business, aiming to make Game Pass more accessible to new gamers.
- Industry models from Netflix and Spotify show cheaper, ad-supported plans can drive substantial user growth; cheaper Game Pass tiers may require offsetting measures such as ad integration amid broader economic pressures.
19 Articles
19 Articles
Xbox boss wants to make Game Pass more affordable
Newly appointed Xbox boss Asha Sharma wants to make Xbox Game Pass more affordable following last year’s massive price hike. READ MORE: Xbox Game Pass 2026: what’s new and what’s worth playing? Asha Sharma took over from Phil Spencer as Chief Executive Officer Of Microsoft Gamer last month and over the weekend, attended her first Game Developers Conference since starting the new job. According to a report from The Information, Sharma spoke to …
There's news from Microsoft. Asha Sharma, the new head of Microsoft Gaming, appears to have plans to make the Xbox Game Pass more affordable. According to reports from The Information, a cheaper subscription is being considered... Read the article: Report: Cheaper Game Pass and Netflix partnership under consideration
NewsGaming.net Xbox: Asha Sharma would seek to introduce a cheaper level for the Game Pass, and also to collaborate with Netflix Asha Sharma recovers the management of the Xbox group at a very special time for the company, at a time when the brand encounters many image problems. And if it is still unknown to which direction the new CEO wants to bring the manufacturer, a survey of The Information (replayed by GameSpot) reveals some details about …
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