WSU Athletics Expands Name, Image, and Likeness Efforts

WSU Athletics Expands Name, Image, and Likeness Efforts

PULLMAN, WA – Washington State University is bolstering its Name, Image, and Likeness efforts with a new approach that includes two new NIL positions to support Cougar student-athletes. The program is also increasing resources and expanding marketplace opportunities. The two new positions are Director of Playfly Max, under WSU’s new multi-media rights holder, Playfly, along with a Director of NIL Services within WSU athletics. “We are committed …

Cougar Athletics Bolster Name, Image, and Likeness Efforts - Washington State University Athletics

PULLMAN, Wash. (July 31, 2025) – In an effort to stay ahead of the evolving collegiate athletics environment, Washington State Athletics continues to bolster its Name, Image, and Likeness (NIL) efforts with a new multi-faceted approach, including the creation of two NIL positions, to support Cougar student-athletes.