US EditionWriting Secret 18: Set the Context With Who Has the Problem - Johanna Rothman
Summary by Johanna Rothman, Management Consultant
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Writing Secret 18: Set the Context With Who Has the Problem - Johanna Rothman
How do you start a piece of writing? I often start with a “story,” an anecdote about a person with a problem. Long ago, I read a project status report from Clive. It was so boring that I skimmed it—only to read this as the last sentence: “This project is at substantial risk of not being able to finish for the scheduled demo.” That's after fifteen pages of all positive metrics, explanations of what the individuals and team had finished, and all k…
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