WPP puts a different type of ad talent to the test with new studio Hex

WPP puts a different type of ad talent to the test with new studio Hex

Made up mostly of Gen Zers with backgrounds outside of traditional advertising, Hex aims to address the industry’s AI skills gap.

WPP taps apprentice scheme to launch AI studio Hex - DecisionMarketing

WPP has launched a creative technology studio designed to help brands develop and deploy AI-driven solutions through a combination of production, research and consultancy services. Hex brings together around 50 creative technologists from disciplines including architecture, gaming, fine art and robotics, and will focus on generative and agentic AI, gaming, immersive experiences and robotics for clients across WPP’s global network. The studio’s w…