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Ex-WPP Chief Sir Martin Sorrell on WPP’s Impending Creative Restructuring
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At the end of February, CEO Cindy Rose wants to present the new strategy for advertising holding WPP, but first details are leaking through.
Ex-WPP chief Sir Martin Sorrell on WPP’s impending creative restructuring
New Delhi: When Martin Sorrell bought a controlling stake in Wire and Plastic Products plc in 1985, he was using a listed company as a vehicle to build a global marketing and advertising services group. Four decades on, the WPP founder said the group he built is now trying to achieve “one WPP” by “slamming brands together” with the creation of WPP Creative. “WPP under Read (Mark Read, former WPP CEO) has been rabbiting on about ‘simplification’…
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Campaign Middle East
Campaign Middle EastWPP plans to launch WPP Creative
WPP plans to launch WPP Creative. From PR Week
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